Make More Sales Everyday With Automated Klaviyo Email Flows
Learn how to build your automated Klaviyo email marketing systems in 5 weeks (without the tech headaches!).
Why get the Toolkit?
Did you get a nervous pit in your stomach or cringe the last time you logged into your Klaviyo account? Dealing with the Klaviyo tech can feel intimidating. This is why I want to support e-commerce business owners with a clear roadmap & tools to build their automated email systems.
Inside the Toolkit, you’ll learn how to build the following email flows in Klaviyo: Welcome, Browse Abandon, Cart Abandon, Post-Purchase, Winback & Sunset.
The Toolkit will show you step-by-step, how to get your email flows in Klaviyo up and running so that:
What’s Included In Your Purchase
30+ copy swipe templates with examples so you don’t have to start writing emails from scratch.
Step-by-step Flow Setup Guide: This is a workbook that I use with my 1-1 VIP clients who hire me to build their Klaviyo flows. It is a checklist and guide that will help you map out what to say in every email, subject lines, content and promotions.
My Klaviyo Email Template design: I will drop my email campaign template design straight into your Klaviyo account. And you’ll learn how to customize it to your branding with my step-by-step video tutorial. No-coding required! You’ll learn how to use Klaviyo’s simple builder tools to build your emails.
VIP Support Pass (CLOSED)
See what past clients have said…
Before getting the Toolkit, I was struggling with creating content for all my email flows. Now I feel very confident because they are finally completed! Anyone who is serious about their business and wants to get proper and professional help with email should get the Toolkit.
I like how Kris gives the breakdown of how many emails should go into each flow and text examples showing exactly how to write it out.
My team is now much more confident with navigating Klaviyo’s flow systems, and have a good grasp on the different flows and how they contribute to our overall flow strategy. Since launching our Welcome flow, we’ve already gotten responses from our customers that they loved hearing our story. With Kris’ flow toolkit, I got the structure of each flow, learning how many emails it takes to nurture customers and lead them on a journey.
Going through each flow really helped our team gain clarity and insight on the message we want to send out to our customers. It’s strengthened our mission as well as where we want to position ourselves. Absolutely recommend the training. Having the deadlines each week to submit for feedback was a good motivator for us to finish flows, and getting Kris’ feedback so quickly and efficiently was extremely helpful. Also, going through the training meant that we are able to carry on the work ourselves in the future. And, now we send much better newsletters!
Before the Toolkit, I was not using Klaviyo to its fullest. It’s quite expensive compared to MailChimp but I haven’t taken the time to get to know it and utilize all its functionalities, and therefore was constantly reminded that I should be doing better with our email marketing. I feel much more confident about it now after going through the Toolkit, as well as knowing how to automate the email systems better through Klaviyo which I KNOW will lead to more sales.
Kris’ lesson on using dynamic content blocks was a MIKE DROP moment for me. I love anything I do once and don’t have to repeat. I feel more confident about the professionalism of our emails now that we have systems in place. I 100% would recommend this training for any biz owner that feels they are leaving money on the table with each ‘one time’ client purchase.
The time vested in drafting emails that speak to your specific audience is so worth it. Take the time, DO IT! Your business is worth it!!
Imagine getting 10-20% more sales
from your emails every month
See results from past clients who hired me to build their email flows.
With the Toolkit, you’ll receive the same strategies & frameworks that I use with my private 1-1 clients
to help you make more revenue from your emails.
$15K from Flows within 60 days
29% of Total Revenue
$7K from Flows within 60 days
15% of Total Revenue
WOMEN’S SHOEWEAR BRAND
$7K from Froms within 60 days
23% of Total Revenue
Flow Toolkit Curriculum
PREPARING YOUR KLAVIYO ACCOUNT FOR SUCCESS
In this module, we’ll prepare your Story, Strategy and Klaviyo foundations before we start building your systems.
Using Universal Content & Dynamic Product Feed blocks to save time building and designing the content of your email flow templates.
WELCOMING YOUR NEW SUBSCRIBERS TO CONVERT
Watching this module is recommended if you don’t have a Welcome flow or have not revisited your welcome emails in the last 12 months.
How to send a unique Shopify coupon code to every new subscriber on your list that automatically expires (so they don’t keep on using the same code!)
What Klaviyo settings to use when filtering out people in other flows or segments (like wholesalers).
RE-ENGAGE SHOPPERS WHO LEAVE WITHOUT BUYING
Watching this module is recommended if you’re still giving the same discounts to everyone who abandons their cart (there’s a more strategic way to do this!)
NURTURING YOUR BUYERS POST-PURCHASE
In this module, you’ll learn what email content to send new and returning buyers right after placing their order.
RETAINING CUSTOMERS FOR REPEAT ORDERS & ENGAGEMENT
In this module, you’ll learn how to retain customers and unengaged subscribers before they go completely cold.
How to ongoingly clean your list to maintain a healthy and engaged subscriber base
That’s not all you get!
I also equip you with these extra BONUSES 🍒
This Is A Great
Choice For You If…
Don’t Spend Your Money On This If…
More Client Testimonials
I’m really learning so much! It’s making me dig deep into brand development and niching down since I had so many products to begin with, I’m trying to narrow down what direction I want to head in and focus on. So your Toolkit has definitely been more than about emails to me, I’m so happy that I joined your course.
Before the training, I felt completely lost and had no idea what I was supposed to be doing. Kris gave the information I need to feel more confident and to grow my business.
This was absolutely amazing. I was really making emails harder than I should have. She made me realize how useful Klaviyo can be and how simple it really is.
Now, I know I can create nurturing email flows that convert into sales. I would recommend this training to all my friends who are starting their own businesses because Kris is an amazing teacher.
Kris delivers so much value in her sessions, swipe files and resources and I think it’s a really practical and tangible way to make an impact on a particular area of my business. I love that this is very practical and I can follow step by step.
What to expect from Kris
Live Call Schedule
Get weekly support as you build your flows. Join 5 weekly live Q&A sessions to get clarity & guidance. I’ll be there to answer any questions or do hot seats with anyone who wants live feedback on their emails.
The exact dates are on Wednesdays October 25, November 1, November 8, November 15 and November 22. The calls will be held on Zoom at 9:00am PST / 12:00pm EST. The recording will be shared with timestamps & captions.
Frequently Asked Questions
Do I need to be using Klaviyo to benefit from this course?
When are the calls happening?
For the Oct 2023 cohort, live Q&A calls are hosted weekly on Wednesdays at 9am PST / 12pm EST. The exact dates are October 25, November 1, November 8, November 15, November 22.
After the cohort is over, I will host monthly office hours on Zoom for anyone who purchases the Toolkit. These happen on the 4th Thursday of the month at 9am PST / 12pm EST / 4pm GMT.
If you can’t join live, the recordings will be posted within 2 days. You’ll also be able to pre-submit questions and you’ll get the answer when you watch the replay.
Will we be required to join a live training session?
There are no live training sessions since the curriculum will be delivered via pre-recorded video lessons that you can follow & implement at your own pace.
You’re not required to join the live Q&A calls. On these calls, I’ll be available to answer questions or to give live feedback on your emails.
How much time will this take?
To build your Klaviyo flows in 5 weeks, you’ll need at least 3-4 hours of focused attention each week to watch a few videos and implement what you’re learning. You have Lifetime access to the Toolkit so you can also go at your own pace.
I’m not sure I have time for this.
I'm new to Klaviyo, is this for me?
The Toolkit was designed for business owners who are just starting with Klaviyo. I have worked with clients who have 30 subscribers to those who have 15,000 subscribers on their list. The goal is to get your email flows setup and ready to go. If you’re ready to finally have your Klaviyo setup to it’s fullest capability, then this is for you!
If you are just starting out with your business (less than 2 years), it might take some time to get your branding & messaging honed in, since you are still in the stage of getting to know your customers & understanding what resonates with them. Remember, you can refine your emails overtime as your business grows.
I already have some flows that can be improved, will this work for me?
Definitely! The process of revamping your flows and building them new are really similar. Mention this in your Onboarding form when you join and I’ll let you know the best way to start.
Should I choose the Self-Study or get the VIP Support Pass?
Get on the waitlist to be notified when registration for the next live cohort opens.
If you want more assurance and to be supported as you build things out, you will benefit from getting the VIP Pass. The VIP Support Pass is not ongoing and can only be used between October 23 and November 25. If you’re short on time right now, wait for a future time to sign up for VIP Pass with support from me.
If you are already comfortable using Klaviyo and don’t feel like you need so much support, you can take the self-study course to get the copy and strategies I use to bring in my clients more revenue with their flows. If ever you get stuck, you can join or submit a question to the live Q&A calls.
Is this program done like in a group / mastermind style or would we work independently following the instructions & tasks you set?
All the work is done independently. You will get access to all the pre-recorded video lessons & instructions. I suggest following the outlined structure, step-by-step starting with the Foundations module.
From there, you choose which flow you want to focus on first, at your own pace. You will have lifetime access to the video lessons, so no need rush!
Will you teach us how to use ChatGPT or AI tools?
I won’t be covering how to use AI tools in the course. If you’d like to learn more about leveraging AI tools to write your content, I suggest checking out ThisIsCo’s ChatGPT for Marketing course $27 (affiliate link).
Do you teach list growth?
Will you teach me how to write emails?
If you’d like ideas of engaging campaigns to send to your list and learn how to create your email plan, you can check out my Email Calendar Workshop. I also recommend joining Liz Wilcox’s monthly $9 email marketing membership, where you get an email text template every week delivered to your inbox. You can check it out here (affiliate link).
What’s covered in the program?
Click for a full outline of what you’ll learn and what you’ll be working on in the program. Here’s the summary of what’s covered:
- Module 1: Preparing your Foundations (your template, branding, product blocks)
- Module 2: Welcoming New Subscribers To Convert
- Module 3: Re-engage Shoppers Who Leave Without Buying (Browse + Cart Abandon flow)
- Module 4: Nurturing Your New & Returning Buyers Post-Purchase
- Module 5: Retaining Customers For Repeat Orders with Winback and Sunset flows.
Are the modules dripped out?
No. You’ll get access to the entire modules of the course when you purchase the Toolkit.